The Report Card
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- Overall grade A–F
- All 12 category scores
- Live competitor map (40-mile radius)
- Google rating, photo, and Search Engine Optimization metadata
- Fixes & recommendations locked
For camp directors — free audit
Grade your camp's program and online presence.
Grade your camp's program and online presence.
In 30 seconds.
CampGrade isn't just a website audit. It scores your program too — accreditation, staff credentials, safety protocols, dietary inclusivity, and parent experience signals — alongside your site's technical health and discoverability.
- 12-category audit covering website AND program quality
- National competitor map within 40 miles
- Google Ratings, Photo Quality, and Search Engine Optimization Score included
- Free to see your score · pay to see the fixes
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What we look at
Twelve categories spanning your website's technical health AND your program's substance. Weighted by what actually moves enrollment for your camp type.
- 01
Online Registration Flow
Form clarity, payment options, deposit policy visibility, drop-off rate signals.
- 02
American Camp Association Accreditation
Voluntary national accreditation. Are you accredited, is it visible, and is it verified through the American Camp Association directory?
- 03
State/Local Licensure & Inspection
Required operating license displayed, health-department inspection records accessible, youth-camp safety compliance for your state or county.
- 04
Health & Safety Program
Nurse-on-staff, allergy protocols, emergency procedures, state inspection records.
- 05
Staff & Training Program
Director credentials, counselor ratio, background-check policy, returning-staff %.
- 06
Pricing Transparency
Tuition shown without a sales call. Sibling/early-bird discounts. Refund clarity.
- 07
Photo Quality & Quantity
Gallery freshness, real-camper imagery vs. stock, video tours, alt-text completeness.
- 08
Parent Communication
Parent portal, daily photo sharing, email cadence promises, after-hours contact.
- 09
Dietary & Inclusion Program
Kosher, gluten-free, vegetarian, halal, allergy-safe info. Visible accommodation policies.
- 10
Mobile & Speed
Page weight, Core Web Vitals, mobile registration completion, accessibility basics.
- 11
Search Engine Optimization Score
Local search rankings, structured data markup, page metadata, and Google Business Profile signals.
- 12
Google Ratings
Star rating, review volume, response rate, recency, overall sentiment trend.
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Pricing for camp directors
Audit your camp free. Unlock the recommended fixes when you're ready to improve.
Unlock the Fixes
$49/one-time
- Everything in Free
- Category-by-category fix recommendations
- Top 3 named competitors with their scores
- Compliance flag report (American Camp Association and your state/local health department)
- Saved permanently · branded report download
See the Whole Field
$79/one-time
- Everything in the Pro Report
- Full local benchmarking — every nearby camp ranked
- Your exact position and percentile in the local market
- Where you lead and trail the field, category by category
- Already bought Pro? Upgrade for just $30
Featured Listing
$199/year
- Premium spot in Camp Directory
- Verified badge + photo gallery
- Parent inquiry capture form
- Quarterly re-grade tracking
- All Pro Report features included
Camp consultants & multi-camp operators: ask about white-label.
"We were flagged a C+ on registration flow. Two weeks of fixes later, our April deposits jumped 31% versus the prior year. Worth every dollar."